The Innovation of Adobe GenStudio
Adobe today announced the launch of Adobe GenStudio for Performance Marketing, a new application that leverages artificial intelligence (AI). This solution addresses the growing need for businesses to deliver personalized and effective content across multiple domains.
A Solution for Personalized Content
GenStudio for Performance Marketing provides a single, self-service application for creating social media ads, banners, email marketing, and more, leveraging pre-approved, on-brand content. It connects creative teams, who define the core brand requirements, with marketing teams.
Automated Content Creation with AI Tools
The app allows users to identify approved brand assets and create content variations with AI tools like Adobe Firefly, ensuring compliance with defined brand standards. Through collaboration with platforms like Google's Campaign Manager 360, Meta, Microsoft Advertising, Snap and TikTok, teams can activate campaigns quickly and receive immediate performance insights.
GenStudio for Performance Marketing is the latest addition to Adobe GenStudio, Adobe's comprehensive content creation solution that streamlines the process of planning, creating, managing, activating, and measuring performance for marketing campaigns and personalized customer experiences.
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